Profissional
Apresentação / Biografia
I believe "there is no shortcut to any place worth going" I strive to play the "strategy into action" game from "box to box":
- Grabbing the ball: intuitively positioned to scan ideas and insights with differentiating & transformational potential;
- Distributing the ball: passionate playmaker, shaker and shaper of strategy engaging teams and building winning moves (step-by-step value creation plans and modular value delivery workplans);
- Going for goal: inspiring for great performance, removing obstacles and relentlessly tracking implementation of gameplan, risking the occasional shot at goal, changing tactics when required (time or scope of plan)
Experiência Profissional
I am since 2017 working in my home-country, Portugal, after a long period of expatriation. I am leading Navigator's Tissue Business Unit, a division that I contributed to doubling in the last two years, from 70 to 140M€, reaching basically the limit of installed capacity. Our 2020 plan is a plan that is constrained by installed capacity and hence priority as shifted from growth to profitability, efficiency and cost control. It is a rewarding plan in the sense that recognizes the extraordinary work done in terms of topline, and we are already well into it.
Before this assignment, I worked 24 years in Unilever half of the time in and out of my home country and half of the time expatriated in such diverse locations as Istanbul, Durban and The Hague. Over-simplifying one can distinguish 3 career phases:
- the1st dedicated to building brands with innovative omni-channel strategies;
- the 2nd of focused on regional coordination with responsibility for communication & innovation toolkits as well as market and business development plans;
- the 3rd of general management with cross-category and cross-functional responsibilities, started in Unilever and continued in The Navigator Company
Highlighting only one achievement per phase, I would mention: 1st growing Lipton Ice Tea in Portugal from 12 to 74M Ltrs and the highest per capita consumption in the world; 2nd accomplishing 15% CAGR in Turkey and moving it from Unilever's 4th biggest to 2nd biggest Ice Cream market and 3rd filling a new Navigator factory from 0 to 70M€ in less than 2 years.
Educação e formação
Curricular: Curso em Administração e Gestão de Empresas da Universidade Católica Portuguesa concluído em 1993
Aptidões e competências pessoais
Extra-Curricular / On the Job: Having exercised Executive positions across Europe, Middle-East and Africa I developed discriminating competencies - I believe - to a transformational impact level in a number of diverse fields, namely:
- Marketing (Consumer Centric (Re)positioning, Market Development, Innovation, Communication)
- Business Development (Business Modelling, Strategy/Change into Action, Geographical Expansion)
- Sales (Customer & Omni-Channel Development, Route to Market, Partnerships Management)